In 2023, major studios abandoned the traditional 90-day theatrical window. Movies now hit digital rental or streaming within 45 days (or less). The Flash and Indiana Jones 5 proved that long exclusivity no longer guarantees box office success.
$20–40M dramas nearly vanished from theaters. The only mid-budget films thriving in 2023 were horror ( M3GAN , The Nun II ) and rom-coms ( Anyone But You ). Everything else went straight to streaming. 7 movie rules rules 2023
It looks like you're asking for the full text of an article titled However, after searching extensively, I could not find a verified article, blog post, or publication with that exact title. In 2023, major studios abandoned the traditional 90-day
With no box office to measure, Netflix and Apple demanded viral scenes. Examples: the dance in Your Place or Mine , the car crash in Extraction 2 , and the twist in Leave the World Behind . No memorable moment = algorithm burial. $20–40M dramas nearly vanished from theaters
2023 stars (Margot Robbie, Tom Cruise, Ryan Gosling) insisted on producer credits to control marketing, sequels, and profit shares. The new rule: A-listers don’t just act — they own a piece of the IP. If you saw a specific news article or blog post with the exact title "7 movie rules rules 2023," could you provide the website name or a link? I can then help summarize or quote it directly. Otherwise, the above is a plausible full article based on industry trends from that year.
Oppenheimer (3h) and Killers of the Flower Moon (3h 26m) got passes. But The Flash (2h 24m) and The Marvels (1h 45m) were criticized for pacing. The rule: only proven auteurs earn long runtimes; blockbusters stay under 2h 15m.