Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88).
All KPIs were met or exceeded. | Component | Description | Timing | VK Tools Used | |-----------|-------------|--------|---------------| | Teaser Post | 30‑second teaser video + brief role synopsis. | Day 1 | Sponsored Post (Boost), Targeted by interests (horror, indie film). | | Cast Call Carousel | 5‑slide carousel showing key characters, location mock‑ups, and required skill‑sets. | Days 2‑5 | Carousel Ads, “Swipe Up” link to application form (Google Forms). | | Live Q&A | 1‑hour livestream with director & casting director answering questions. | Day 9 | VK Live (broadcast to 150 k viewers). | | Behind‑the‑Scenes (BTS) Clips | Short clips of set design, VFX mock‑ups to attract visual‑effects artists. | Days 10‑14 | Stories + Sponsored Story Ads. | | Reminder Posts | Countdown graphics (“3 days left!”). | Days 17‑20 | Boosted Posts. | | Closing Post | Thank‑you graphic + next‑steps timeline. | Day 21 | Organic Post (no boost). | 4. Audience Insights | Segment | Size | Key Interests | Engagement Highlights | |---------|------|---------------|-----------------------| | Horror Fans | 1.1 M | “Backrooms,” “Creepypasta,” “Survival horror” games | Avg. 4.2 % interaction; frequently asked about storyline. | | Amateur Actors | 820 k | “Theater,” “Film school,” “Acting workshops” | Highest comment volume (≈ 1.6 k). | | VFX/CG Artists | 380 k | “Blender,” “Unreal Engine,” “3D modeling” | Shared portfolio links; 12 % of applications were VFX‑focused. | | Cosplayers & Role‑players | 250 k | “Cosplay,” “LARP,” “Costume design” | Generated many user‑generated images of “Backroom” concepts. | backroom casting vk
Overall, the VK casting campaign delivered , confirming VK as a prime platform for Russian‑language creative recruitment. 2. Campaign Objectives & KPIs | Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | Raise awareness of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 | Cost per qualified lead = 2 100 000