That watercooler is gone. In its place? A thousand tiny campfires.
Today, your watercooler is a Reddit thread for Succession fans, a Discord server for K-Pop stans, or a group chat dissecting the latest Real Housewives meltdown. Popular media has fractured into niches. filmflyxxx
We put on The Office for the 15th time while we do our taxes. We listen to a Marvel recap while we drive. We scroll Instagram Reels during the movie we paid $15 to rent. That watercooler is gone
But as consumers of this endless firehose, we have to reclaim a little agency. Today, your watercooler is a Reddit thread for
Think about your morning routine. You wake up, check TikTok for the memes you missed overnight, scroll through Twitter (or X) to see which movie trailer is breaking the internet, and queue up a podcast about the Game of Thrones spin-off before you’ve even brushed your teeth.
Drop your recommendations in the comments. Let’s build a new watercooler.
Don't let the algorithm convince you that the scroll is the point. The point is the story.