You’ve just been handed the keys to a brand new Search Engine Marketing (SEM) account. The budget is approved, the keywords are seeded, and the ad copy is written. But there is a ghost in the machine: Seasonality .
By: The SEM Strategist
By Month 12, you won't be a new account anymore. You will be the expert who predicted the Q3 slowdown before the client even felt it. how to determine seasonality in a new sem account