#Insign #DetailsMatter

Insign (n.) — a quiet emblem; a small detail that carries disproportionate meaning.

A logo, a pin, a patch, a scar, a habit, a glance. Something that says more than its shape should allow.

You don’t notice insigns at first. But once you do, you realize they’ve been holding your world together.

#Insign #SmallButMighty #Symbolism #DesignThinking

An — small in form, immense in meaning.