Marketing Research = The bridge between the company and the customer’s mind.
– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared. introduction to marketing research ppt
– What will happen? Example: “If we raise price by 10%, demand will drop 5%.” Marketing Research = The bridge between the company
– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). introduction to marketing research ppt
– Research showed men hated expensive razors and awkward store trips. → Disrupted Gillette. Interactive question for class: What’s a product you loved that disappeared? Why? (Bad research? No research?) Slide 5: Types of Marketing Research (The Easy Matrix) Visual: A 2x2 grid