Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Marketing management is a critical function in any organization. It involves understanding customer needs, creating value, and building strong relationships with customers. By following the marketing management process and using key concepts and strategies, businesses can create a competitive advantage and achieve their goals. marketing management 15th edition
Here is a case study of a company that has successfully implemented marketing management strategies: Kotler, P
Marketing Management: A Comprehensive Approach marketing management 15th edition