Plma Chicago 2024 ((install)) (2024)

As the show wrapped up, the message was clear: private label is no longer just an alternative—it's a destination. PLMA Chicago 2024 reaffirmed that store brands are driving innovation, value, and loyalty across the globe.

This year's show featured over 1,500 exhibiting companies from more than 70 countries, showcasing everything from fresh, refrigerated, and frozen foods to household, kitchen, and personal care products. Retailers, wholesalers, and importers walked the aisles in search of innovation, quality, and cost-effective alternatives to national brands. plma chicago 2024

One of the most popular attractions was the PLMA Idea Supermarket, a curated display of innovative store brand products from around the world. It served as inspiration for retailers looking to differentiate their shelves and build shopper loyalty. As the show wrapped up, the message was