Emboldened, she launched a Google Ads campaign. The course warned: “Don’t set your daily budget higher than your rent.” Maya didn’t listen. She woke up to a $47 bill and zero sales. The course’s troubleshooting video saved her—she learned about negative keywords and excluded the term “free croissant recipes.” Crisis averted.
She had zero budget for an agency. She had zero time for a four-year degree. What she had was a laptop with a cracked screen and a $12.99 Udemy sale. Emboldened, she launched a Google Ads campaign
The first module taught her that Google doesn’t read minds; it reads code. She learned about keyword density, meta tags, and why her bakery’s website title “Home” was useless. She changed it to “Sourdough Bakery NYC | Best Croissants in Brooklyn.” The next day, her site traffic went from 3 visitors (her mom, Greg, and a bot) to 12. What she had was a laptop with a cracked screen and a $12
She looked at her Google Analytics dashboard. Traffic was up, but the bounce rate was 80%. People landed, looked, left. The course’s “Behavior Flow” module revealed the problem: her “Order” button was hidden below a giant photo of a cinnamon roll. She moved the button. Sales doubled. but the bounce rate was 80%.