Tiktok Attribution Window Link Here

"It’s the attribution window."

TikTok doesn't track a customer's life cycle forever. It sets a clock. If the customer buys after the clock runs out, TikTok takes zero credit—even if the ad was the reason they wanted the product. TikTok splits attribution into two categories. You need to treat them differently. tiktok attribution window

"The what?"

What window are you currently using? Let us know in the comments below. "It’s the attribution window