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Hour six arrived like a fog. Kevin was now explaining Facebook Pixel implementation, his voice a cheerful metronome. Arjun’s eyes glazed. The whiteboard behind Kevin had multiplied; now there were three whiteboards, covered in indecipherable Venn diagrams. The phrase “Lookalike Audience” looped in Arjun’s brain until it lost all meaning.

He woke at 4 AM to the sound of Kevin’s triumphant voice: “And that, team, is how you build a brand from zero to hero in twelve simple steps!” The video had ended. A green “CONGRATULATIONS” banner hung on the screen. A checkbox appeared: Mark as Complete? Hour six arrived like a fog

The 12-in-1 Coffin

Arjun’s bookmark folder was a graveyard of ambition. “Learn Python,” “Start a Podcast,” “Get Fit in 30 Days”—each link a tiny tombstone for a dream he’d abandoned by Tuesday. But the newest addition felt different. It gleamed on his screen: The whiteboard behind Kevin had multiplied; now there

By hour three, Kevin was deep into Google Ads. “Match types, people! Phrase match, exact match, broad match—if you get this wrong, you might as well burn your budget!” Arjun’s notes became scribbles. He paused the video to make coffee. Then to check his phone. Then to watch a two-minute clip of a cat falling off a treadmill. A green “CONGRATULATIONS” banner hung on the screen