JAKARTA — In the crowded angkot (public minivans) of Jakarta, the sleek coffee shops of Bandung, and the remote villages of East Nusa Tenggara, a shared phenomenon is unfolding. It is not a television broadcast or a newspaper headline. It is a vertical video, glowing softly on a smartphone screen.
Live-stream shopping is the killer app. On a typical Tuesday night, a charismatic host (often a former radio DJ or a local comedian) sits in a warehouse in Tangerang. She holds up a hijab (headscarf). "This is shimmer ," she shouts. "Look at the material, guys ! Click number three!"
In Indonesia, you don't just watch the lifestyle. You scroll through it, you comment on it, and if the price is right, you tap "Buy Now." [End of Feature]